Coleman Agriculture modernizes for the future
Some things are beyond a single farmer’s control: Global markets are among them.
In 2008, Anheuser-Busch, the beer giant and longtime Coleman hop farms client, merged with InBev, an international brewing company. Coleman was left holding the bag, literally. The new AB-InBev canceled its growing contracts, forcing the Oregon hop farmers to reduce 1,000 acres of hops to 100.
The Colemans, headquartered in St. Paul, Ore., didn’t get to be seventh-generation farmers because they give up easily. Today, thanks to partnerships with craft brewers and hop innovators and researchers, Coleman Agriculture is now growing and managing over 2,000 acres of hops in the Willamette Valley. This time around, the company is raising 23 varieties of hops, 20 of them at their Alluvial Farm in Independence. The hops include a variety of public, private and, in some cases, experimental breeds soon to be found in your next favorite beer.